Publicity campaign “Don’t let your image escape from you”

This campaign was donated by the Havas Worldwide Geneva agency for Action Innocence Geneva and it was launched in October 2012. It is aimed at the 16-25 year olds and follows the trend of previous hard-hitting campaigns, its goal being to create awareness amongst teenagers and young adults about digital identity protection. The idea of it being: raising questions to inform and reflect without moralising, which is, once again, the desire of the Association.