The first communication campaign in Monaco under the entity Action Innocence dates back to 2004. The artist BEN, Benjamin Vautier’s pen name, is a French artist with Swiss origins. He acquired fame with his “writings” replicated on various mediums and in different forms. To support our action, he created the picture of this communication campaign that was also sponsored by the Grand Prix Pilot Sébastien Loeb and his co-pilot Daniel Elena.